Duluth Trading x Green Bay Packers

Art directing a brand collaboration between Duluth Trading Co. and the Green Bay Packers required a blend of rugged, utilitarian design with the bold, passionate spirit of Packers fans. The visual identity balanced Duluth's hardworking, durable aesthetic with the team's iconic colors. Overall, the design objective with both product and marketing assets was to create an authentic, exciting crossover that resonates with both Duluth's customers and Packers fans alike.