Brand Photography Refresh

Art directing the brand's lifestyle photography to evoke a more jovial, bright, and happy tone by focusing on vibrant colors, natural light, and authentic moments of joy. We moved away from the more serious lighting and compositions, instead capturing relatable scenes that emphasized warmth and positivity. The new direction not only modernized the brand’s visual language but also made the imagery feel fresh, uplifting and relatable to the everyday experiences of our audience.

Creative Credits:
Photography: Tom Rafavolich
Art Direction: Lanea Martin, Genna Hansen, Simone Shafer
Design: Lindsay Castleman