Duluth Trading Holiday Campaign

Art directing a holiday campaign that incorporates a wide range of brand elements through an exciting mixed media approach requires both creativity and strategic planning. By blending Duluth’s iconic national ad illustrations, studio photography, and motion graphics, the campaign creates a dynamic, cross-platform experience that stays true to the brand's identity while engaging audiences in new ways. The volume of assets—ranging from social posts, gift guides to digital ads and in-store visuals—ensures a cohesive yet varied presence across touchpoints.

Creative Credits:
Art Direction: Lanea Martin, Simone Shafer, Hilary Bruning
Design: Lindsay Castleman
Copy: Kathryn Kersels
Studio Art Direction: Nikki McGraw, Megan Shultz
Digital Design: Kristin Vornholt
Photography / Video: Fresh Coast Collective